Design i odnosi s javnostima
Design and Public Relations

Summary/Abstract: Design is, in contemporary world, one of significant aspects of Public Relations, as communication relation of business actors ad their target groups / publics. The main task of design in PR communication is to shape all mediators / structural elements of image, in accordance to subject’s goals. This article puts design into context of PR, that is creation of “Total Image”, promoting idea that design is much more than esthetisation of messages: design is actually “cleaner” of spirit and creator of profile of mental structures.

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