VODAFONE'S POSITION ON THE UK MARKET
VODAFONE'S POSITION ON THE UK MARKET
Author(s): Cristiana Nicoleta Mihăilă SemenSubject(s): Economy
Published by: Carol I National Defence University Publishing House
Keywords: SWOT analysis; strategy; macro environment; market; mobile phone
Summary/Abstract: Vodafone found itself one of only two entrants in the United Kingdom in a virtually unregulated new industry back to the 90s. Looking forward to implementing new strategies, Vodafone was developing new devices offering faster mobile connections than most Americans had on their home PCs. Vodafone’s current business strategy is to “grow through geographic expansion, acquisition of new customers, retention of existing customers, and increasing usage through innovations in technology”.
Journal: Buletinul Universităţii Naţionale de Apărare »Carol I«
- Issue Year: 2012
- Issue No: 02
- Page Range: 232-237
- Page Count: 6
- Language: English
