THE IMPORTANCE OF PROMOTING ETHICAL PRINCIPLES IN MARKETING
THE IMPORTANCE OF PROMOTING ETHICAL PRINCIPLES IN MARKETING

Summary/Abstract: Consuming is part of the everyday life. The development of contemporary society allows an unprecedented growth of the volume of goods and services, sharpening competition. In these circumstances, marketing practices have become an indispensible utility for informing consumers, promoting offers and increasing sales volume. Commercial publicity went beyond the boundaries of informing, often becoming aggressive, deceiving, manipulating consumers, violating their rights and freedom. As a counterweight, consumer protection associations and governmental institutions were constituted and they dictated an ethical code of consumption and a legislation to protect the citizens’ fundamental rights and freedom in their consumer capacity. The Romanian legislation was gradually harmonized and it is now according to the one protecting European consumers. The problem of ethics in commercial and marketing practices is in the pipeline in all the states of the European Union, including Romania, where a breach in the rules is noticeditura Through the study accomplished in this article we decided to emphasize the opinion of Romanian consumers in the N-E Region regarding the importance of complying with the ethics of marketing principles and highlighting the most common violation of these principles in commercial activities.

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