Figures of Speech in Marketing English
Figures of Speech in Marketing English

Summary/Abstract: It is my prerequisite that the marketing vocabulary is part of the general English vocabulary and consequently the laws governing the formation of vocabulary in English are common to both General English and English for Marketing. However, certain types of word combinations and their use are more frequent and typical of the language of marketing. The aim of this article is to examine the meanings of some figures of speech frequently used in the language of marketing in English.

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