Cross-Cultural Aspects of Teaching English for Business Communication
Cross-Cultural Aspects of Teaching English for Business Communication

Summary/Abstract: I will refer to the context of teaching English for business communication at the Academy of Economic Studies, Bucharest, at both undergraduate and Master's level. A few questions are the starting point: to what extent is language teaching culture teaching? What language do we teach in business English classes? Which'‘English'? Whose culture? How much do the textbooks and materials that we teach take into consideration the cultural/cross-cultural elements that affect international communication? How relevant culturally are the materials that we teach for the Romanian context? How much do our students benefit from them as students and as future professionals?

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