Gyvenimo stiliaus stratifikacija, naratyvai ir sukonstruoti tapatumai
Lifestyle stratification, narratives and constructed identities

Summary/Abstract: The article analyses the problems of the concept of lifestyle in social sciences and lifestyles in consumer society. With reference to well-known authorities in culture studies and sociology, author discusses the pecularities of identity construction via lifestyles. Lifestyle is considered as one of the instruments for social competition in class-based societies and as an identity construction means in post-industrial affluent societies. Changes in lifestyle narratives, based on social changes in economics and values, are analysed as preliminary conditions for identity fragmentation.

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