Razvoj mjernog instrumenta za procjenu zadovoljstva internom komunikacijom
Development of the Internal Communication Satisfaction Questionnaire

Summary/Abstract: The paper describes the development of an instrument – Orga-nizational communication satisfaction questionnaire (UPZIK). The development of the questionnaire went through two stages. The first stage included the development of the original questionnaire with 107 items, administered to 259 respondents. Based on the results of a factor analysis, the original questionnaire was refined and reduced to its final form – a short (32 item) instrument with 8 organizational communication satisfaction dimensions. The second stage comprised of the application of the final instrument in one big Croatian enterprise (total of 169 respondents). The repeated factor analysis and analysis of dimensions revealed that the instrument is: (1) reliable and valid, (2) comparable to existing findings worldwide, but still culturally specific, and (3) applicable for future theoretical and practical work.

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