Фирмената култура в България като проблем на икономическата антропология
Firm Culture in Bulgaria as A Problem of the Economic Anthropology

Summary/Abstract: Drawn are views for the conditioning between the national and firm culture in theoretical aspect and based on concrete studies for Bulgaria. Firm culture in its quality of certain management mechanism is identified and analyzed as a subject in the frames of the economic anthropology. Based on the interdisciplinary approach are applied alternative instruments as an answer of current questions concerning the firm culture. Presented are results of study of the conditioning between the national and firm culture in Bulgaria. Formulated are concept statements concerning this conditioning, which are argued theoretically and based on preliminary studies of the country. Illustrated is the thesis that in the Bulgarian economic environment the firm culture is based mostly on the common values, which in this case synonymously cover the national ones (and not so much on the endorsement of concrete practices in the firm environment). This fact should be taken into consideration and imbedded in the expectations in different direction from the firm activity.

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