A kortárs japán vizuális kultúra
Contemporary Japanese Visual Culture

Summary/Abstract: Reading manga and watching anime is a significant part of daily life for millions of Japanese. Japan’s literacy, newspaper, circulation and TV viewing rates are among the world’s highest, and its mass media creates an environment that is replete with stories. Manga and anime are perhaps the most important contemporary examples of mass art. Calling these „popular culture” is misleading, because it is ahistorical; mass art refers to forms of art that have emerged recently in urban, industrial, capitalistic society. This art, which is reproduced and distributed by mechanical and digital reproduction technologies, is intentionally designed to attract a mass audience. As such, it is different from avant-garde art since the key to its success is accessibility which is exoteric rather than esoteric, for the average consumer rather than the connoisseur, and often reflects rather than transgresses conventional tastes.

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