Miért vált kulturális világtermékké a manga?
Why Has Manga Become a Global Cultural Product?

Summary/Abstract: In the West, manga has become a key part of cultural accopaniment to economic globalization. No mere side effect of Japan’s economic power, manga is ideally suited to the cultural obsessions of the early twenty-first century. It may be cheaply mass-produced, but manga is also a high quality, it brings pleasure by satisfying fundamental psychological needs. Manga’s success in this respect is due to the exceptional freedom allowed to it since the end of the Second World War, in conjunction with a number of peculiarities of Japanese culture, such as its (almost) uncensored exuberance and its aesthetic of dynamic disillusionment that it proposes for global post-industrial youth.

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