"Posłańcy w społecznych transakcjach". Co można wyczytać z pocztówek?
"Messengers in social transactions". What is to be read from postcards?

Author(s): Julita Makaro
Subject(s): Social Sciences
Published by: Uniwersytet Łódzki - Wydział Ekonomiczno-Socjologiczny
Keywords: Postcards; Visual data; Verbal data; Photography; Old center; New center; Image of the city.

Summary/Abstract: The article presents the postcards as a source of knowledge about the social reality for a sociologist. The first part contains a description of postcards, the discussion of visual studies and the theoretical justification of postcards’ status as a data. The analyzed object consists of two parties: the iconic recto and verbal verso. What we see on the postcards and then read – explains the second part of the article in which I empirically examine the usefulness of this type of sources, analyzing the photographic presentation of the city on one hand, and contents appearing on greeting postcards on the other. Keywords: Postcards; Visual data; Verbal data; Photography; Old center; New center; Image of the city.

  • Issue Year: VII/2011
  • Issue No: 3
  • Page Range: 35-56
  • Page Count: 21
  • Language: Polish