IMAGINEA OPEREI NAŢIONALE ROMÂNE CLUJ-NAPOCA FORMATĂ LA NIVELUL PUBLICULUI SPECTATOR
IMAGE OF THE ROMANIAN NATIONAL OPERA IN CLUJ-NAPOCA AMONG ITS AUDIENCES

Summary/Abstract: Image of the Romanian National Opera in Cluj-Napoca among its Audiences. This paper seeks to explore the image of the Cluj-Napoca Romanian National Opera [Opera Naţională Română Cluj-Napoca (ONRCN)] among its audiences. This has been done by asking participants (members of the audience) to rate various characteristics on a Likert-type scale. Socio-demographic predictors of attribute ratings are also explored. The results and their interpretation reveal the strengths and weaknesses of the institution’s image and possibly explain why the institution is perceived the way it is by its audiences.

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