Social and Ecological Responsibility of Business
Social and Ecological Responsibility of Business

Summary/Abstract: The paper analyses actual problems of business social and ecological responsibility. There are reviewed different ways in the solving of these problems. The author presents the changes in comprehension of these problems, their meaning, estimation and correspondingly, the possible solutions over the last decades. The paper discusses different attitudes of the two alternative trends (techno-optimists and eco-pessimists) and the goals of eco-skeptics. The principle of the Rome’s Club known by the name of “Factor 4” is analysed. This article reveals the main principles, which the Rome’s Club tried to use as the base for their activity (global perspective, holistic thinking and concentration on long-term and inter-subject plans). These principles grant responsibility to everyone, whose business activity has influence on recourses, ecological stability, etc. The author analyses the fact, that there appears the necessity for business to perceive and be able to coordinate maximally complicated and very often controversial interests of influence groups. It is shown that social-ecological responsibility of business mainly depends on macro environment. The paper presents a new and much deeper outlook of a future society and the goals of its evolution as well as emphasizes the importance of a systematic approach and synthesis in the analysis of the effective resources usage.

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