Study on the Dimensions of Fuel Customer Loyalty Multidimensional Concept
Study on the Dimensions of Fuel Customer Loyalty Multidimensional Concept

Summary/Abstract: The paper indicates, that a traditional bi-dimensional definition may be far from a complete picture of loyalty while the multidimensional concept of loyalty is more extended. Following the multidimensional attitude towards loyalty, the measurement of loyalty becomes problematic from the methodological point of view: application of different loyalty measurement dimensions produces different levels of loyalty. The aim of this paper is to provide statistical evidence and to prove interrelation of separate mentioned dimensions.

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