За уличниците, борците и звездите... Мъжественост и женственост вбългарската популярна култураи преса
Petar Vodenicharov About Street Girls, Wrestlers and Stars... Masculinity and Femininity in the Bulgarian Popular Culture and Press

Summary/Abstract: The authors deal with the reconstruction of the gender roles as presented in the popular media in the process of transition from the communist regime to capitalism. Special attention has been paid to the new folk music (chalga), advertisement and entertainment industry. The critical discourse analysis of articles considering women in the most popular newspaper “Trud” revealed a new kind of sexism, an ambiguous mixture of traditional patriarchy and Neo-Marxist “liberating tolerance to women”.

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