Tikrenybės, galimybės ir reikiamybės reikšmės ir jų raiškos būdai reklamos tekstuose
Meanings of Certainty, Possibility and Necessity and its Expression in the Advertisement Texts

Summary/Abstract: Recently it have appeared a few new causes to a linguistic analysis of the advertisements and commercials. These specific texts are investigated in various aspects. The authors of this article analyse some peculiarities of modality of written advertisements, its main expression, investigate lexical and grammatical means of expression of certainty, possibility and necessity. The research shows that the meaning of certainty dominates in the texts of the advertisements, especially in the main part of them. The meaning of necessity and meaning possibility are used almost equally, more often in the beginnings and mottos of the texts. From the grammatical point of view Analysed meanings are presented by various forms of mood while Lexically they are designed using different particles and modal verbs. In the investigated texts there is a clear domination of the forms of the verb „can“ which signify possibility. Other modal verbs are used much rarely.

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