Kritički prikaz: Fisk, P.: Marketinški genij
Book review: Fisk, P.: Marketing genius
Author(s): Tatjana ŠkareSubject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: marketing; genius
Journal: MARKET/TRŽIŠTE
- Issue Year: 20/2008
- Issue No: 1
- Page Range: 113-115
- Page Count: 3
- Language: Croatian