Savremeni medicinski turizam kao tržišna niša zdravstvenog turizma
Modern Medical Tourism As A Market Niche Of Health Tourism

Summary/Abstract: The combination of medicine and tourism is a relatively new type of tourism, which has expanded around the world over the last years. The increased demand for services in medical tourism is above all related to the crisis in the health system of developed countries, high cost of health services, long waiting lists for procedures, as well as the ever present process of population aging in developed countries of the world. The key factor in choosing a destination in less developed countries of the world, apart from the price, is the standard in medical services, staff expertise, technological equipment in hospitals, as well as the tourist attractiveness of the destination itself. These new tourist forces on the tourist market of health services offer top quality medical facilities, spas, wellness centres and hotels in all major cities.

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