Informaciona komunikaciona tehnologija u funkciji poboljšanja konkurentske pozicije turističke destinacije
Information Communication Technology In The Function Of Improvement Of Competitive Position Of Tourist Destination

Summary/Abstract: Information communication technology is becoming more and more the crucial element of everyday life. It is widely used in business activities, as well as in leisure time at home. This also applies to tourism as a form of human activity. Tourist enterprises are significantly using information communication technology for marketing purposes. This applies to the field of support in marketing decision making as well as the field of communication and sale. However, for the purpose of marketing, information communication technology is used in tourism by public sector, specifically by national, regional and local tourist organizations dealing with marketing for their areas (countries, regions, places) as tourist destinations. Thus this paper takes into consideration the possibilities of the use of information technology in tourism destination marketing. Various information technologies applied in tourism are explained, and their present and potential role in the marketing of a destination is assessed. The term of electronic market is defined, together with electronic marketing as marketing activities carried out on electronic market with the assistance of information technology. The need to incorporate electronic marketing in the whole strategy of tourism destination marketing is also underlined. For this paper relevant references were used, mostly from the field of marketing, but also from other economic and historic methods.

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