Nacija i pol u patriotskom spotu BK televizije
Nation and Gender in a patriotic Clips of BK TV

Summary/Abstract: In this article the author analyzes representations of nation and gender in a series of ‘patriotic’ TV clips entitled Serbia that I love, which were broadcasted on BK TV in Serbia (2001/2002). The author deals with the ways in which women in these TV clips were represented as cultural symbols of the nation, both in constructing its ideal images and in negotiating conflicts about its identity as ‘traditional’ or ‘modern’. In representing nation, these clips play with the contrasts between representations of ‘Mother Homeland’ in a rustic idyll of Orthodox family and representations of the young female singers in them, their contemporary outfit and their pop style. They negotiate political conflicts surrounding national and gender identity practices by representing them as cultural differences between traditional and contemporary clothing, church music and pop etc. Furthermore, by representing the alternative to Orthodox familialism as a cultural difference, these clips obscure its political character and reaffirm its violent exclusionary potentials on the grounds of ethnicity, gender, sexuality etc. as a legitimate cultural difference.

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