Intercultural Experiences of Hauzmajstor. A Case Study on Repatriate Entrepreneurship in Serbia
Intercultural Experiences of Hauzmajstor. A Case Study on Repatriate Entrepreneurship in Serbia

Summary/Abstract: This case study gives an account of the development of Hauzmajstor, a small real estate maintenance firm, founded by a Serbian repatriate in 2004. Beginning with its start up as the first daughter firm of Komon sens, the consulting and project development firm, the study follows its adaptation to the local business environment, concentrating on its organizational and business culture. The study also presents a detailed description and analysis of intercultural experiences of the Hauzmajstor insiders focussed on the perception of their first contacts and established relations with foreign (Western) clients. Conclusions deal with the mechanisms and the processes of establishing intercultural communication.

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