Research on Developing and Implementing Strategic and Operational Plans in Universities
Research on Developing and Implementing Strategic and Operational Plans in Universities

Summary/Abstract: In the development of a university is an important place the university setting strategy, the direction to follow. In the current context of profound changes in the economy managers in universities face a number of new notions such as vision, mission and objectives. Analysis of internal and external environment of the university offer insights and answers to some questions about "possibilities" that the university has for development. Increasingly this information is processed by university managers objectives are translated into strategic and operational plans. In the present study was conducted a marketing research among teachers at the Technical University of Cluj-Napoca, on how they participated or participates in developing and implementing the university's strategic plan and operational plans of the faculties of the university . Since the development and implementation of these plans is the responsibility of top management in universities / colleges, I think it is important to this research because it allows determination of how the objectives of these plans are known and the "actors" university making contributions to these plans. The research included all the faculties of the university teachers were randomly selected based on stratified method, the sample under investigation including a number of 336 persons

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