Marketing Facilities in the Cluster
Marketing Facilities in the Cluster

Summary/Abstract: Hungarian small and medium sized companies (SMEs) have determinative role in employment. Since the time of changing of the political system (in 1989) only the SMEs have been the net workplace establishers. 72 per cent of the employments of the competition sphere works in this sector. Clusters are areally concentrated cooperation networks of economic participants, non-profit institutes and organizations in connection with each other, and in organization within a value chain system in the same industry. Clusters significantly contribute to the increase of competitiveness of participants in a whole region or area. Pannon e-Learning Cluster in which the Pannon University is participating as an authorized (gestor) was established for giving plenty of facilities for special SMEs. All of our enterprises works at the field of media. These enterprises are specialized for local broadcasts, but they are not competitors because their broadcast areas are different from each other. In our research we show the current situation and future plans of the Cluster. We put emphasis on facilities given by marketing and we pay special attention for communication and common appearance as well

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