The Consumers’ Resources Influencing the Organic Food Choice
The Consumers’ Resources Influencing the Organic Food Choice

Summary/Abstract: The growth of the organic food market worldwide brings to the front the organic food consumer’s buying behaviour. From the beginning of the ‘90s a series of study has been carried out trying to model the organic food consumer’s buying behaviour. The majority of these studies investigate the motivation system of the consumers who buy or are disposed to buy organic food products. The aim of this paper is to give a wider description on the consumers’ resources sacrificed in a food buying decision process and in the whole food consumption cycle. These resources are divided into three main categories: economic (or financial), cognitive and time. All of them will be discussed in order to provide a larger and detailed framework of these aspects in an organic food buying and consuming context. The influence of these resources is strongly present when we talk about a premium food category like the organic foods. Beyond a description of these factors we try to discover the ways in which they could be extend to stimulate the organic food consumption. This paper provides an exploratory study on the cognitive resources and tries to carry out a theoretical framework for a future research on these three factors

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