Korištenje primijenjene održivosti za inovacije u organizacijama
Using Applied Sustainability to Innovate in Organizations

Summary/Abstract: The primary drivers for successful sustainability programs are the needs and desires of communities and organizations to change and to adapt to the changes in the environmental, societal and economic conditions surrounding them. Both cities and companies use sustainability to address their constituents’ needs and demands. Cities have been engaged in innovation to continue to provide quality of life services as revenues shrink. Corporations are aware of the complex nature of urban cities and design programs in ways to address cities’ sustainability needs and to enhance resiliency efforts of those cities stemming from security threats, emergencies, and climate change. The United States Environmental Protection Agency states that sustainability “creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.” Additionally sustainable development has been defined by the Brundtland Commission, previously known as the World Commission on Environment and Development (WCED) as “meeting the needs of today without comprising the ability of future generations to meet their own needs” (United Nations General Assembly, 1987)2. In essence sustainability may be viewed as an attempt by organizations and individuals to minimize the negative consequences of their actions on the social and environmental aspect of the society, while maximizing the economic gains from such actions.

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