Implementation of CSR strategy in a small company − challenges and good practices Cover Image

Wdrożenie strategii CSR w małej firmie – wyzwania i dobre praktyki
Implementation of CSR strategy in a small company − challenges and good practices

Author(s): Rafał Szymański
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: CSR; SME; innovation; efficiency

Summary/Abstract: The article describes a case study of the strategy of Corporate Social Responsibility (CSR) implementation in small business services. It presents the theory of CSR in the context of the company’s efforts to implement this strategy. It also describes pre-implementation work, then the implementation and challenges (difficulties) that are encountered in these processes. Finally, the paper provides the examples of good practices observed during the implementation, which can be an inspiration to other organizations on the threshold of the work of implementing CSR strategies.

  • Issue Year: 2014
  • Issue No: 354
  • Page Range: 160-169
  • Page Count: 10
  • Language: Polish
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