Promocja usług na portalach zakupów grupowych – studium przypadku
Services promotion on group buying portals – case study

Summary/Abstract: This article is about the advisability of services for different purposes using group buying portals by service providers. Group buying portals as a tool of Internet marketing are used in a heterogeneous manner. In this text, based on in-depth interviews as well as primary and secondary data, the author characterizes three main groups of causes which determine the willingness to use group buying portals by service providers. In the first part the author identifies the business model of group buying sites, then points to the potential benefits for recipients of using this type of Internet marketing tools on the example of various services providers. The case studies relate in many respects to exceptional offers and different service providers.

• Details
• Contents