Topika wstępu i zakończenia mowy - perswazja czy manipulacja?
Topics of the Exordium and the Peroration of a Speech: Persuasion or Manipulation?
Author(s): Sławomira BrudSubject(s): Language and Literature Studies
Published by: Komitet Nauk o Kulturze Antycznej Polskiej Akademii Nauk
Keywords: ancient rhetoric; persuasion; manipulation; psychology
Summary/Abstract: The ancient rhetoricians regard the beginning and the end of a speech as the places particularly suited to influence the hearers’ beliefs and emotions. Their advice on this matter is here compared with what modern psychologists say about ways of manipulating the listener.
Journal: Meander
- Issue Year: 60/2005
- Issue No: 4
- Page Range: 460-467
- Page Count: 8
- Language: Polish
