Art Nouveau, Alphonse Mucha and the Mass Visibility of Culture Cover Image

Art Nouveau, Alphonse Mucha and the Mass Visibility of Culture
Art Nouveau, Alphonse Mucha and the Mass Visibility of Culture

Author(s): Petre Raluca
Subject(s): Literary Texts
Published by: Ovidius University Press
Keywords: mass communication; access to art; Art Nouveau; Alphonse Mucha; advertizing.

Summary/Abstract: This paper discusses the link between the concepts of mass culture, Art Nouveau and advertizing in the context of the western world with a special emphasis on Paris, fin-de-siècle. This phenomenon is represented by the artist Alphonse Mucha, through his posters, jewelry, public space decorations and paintings. The article focuses on posters and advertisements, as a blending of mass and formal art, designed by representatives of the Art Nouveau and displayed in public spaces.

  • Issue Year: 2008
  • Issue No: 19
  • Page Range: 85-94
  • Page Count: 9
  • Language: English
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