ИНОВАТИВНОСТ КАО ПРЕТПОСТАВКА КОНКУРЕНТНОСТИ У ТУРИЗМУ
INOVATIVITY AS A PRECONDITION OF COMPETITIVENESS IN TOURISM

Summary/Abstract: Considering that touristic activity is mostly question of intensive work inovativity, often it becomes the subject that both theoretics and practicians give interests to. Because the touristic market is so specific, inovativity is starting to be not only a factor of competition but the factor of survival of economic subjects. Beaside that, neither inventivity nor creativity shouldn't be out of our site as regulations of inovativity.

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