LINGUISTIC PLAY IN ADVERTISEMENT TEXTS  Cover Image

ЕЗИКОВАТА ИГРА В РЕКЛАМНИТЕ ТЕКСТОВЕ
LINGUISTIC PLAY IN ADVERTISEMENT TEXTS

Author(s): Valentina Bondžolova
Subject(s): Economy
Published by: Универзитет у Нишу
Keywords: Bulgarian language; advertising; linguistic play; occasional words; transformered quotes; phraseology; paremiology

Summary/Abstract: The article studies one of the most characteristic manifestations of word play in advertising – the coinage of occasionalisms with the instruments of graphic design and creative use of paremiology and transformered quotes well-known.

  • Issue Year: 2007
  • Issue No: 02
  • Page Range: 401-419
  • Page Count: 19
  • Language: Bulgarian
Toggle Accessibility Mode