ЕКОНОМСКО-ПРАВНИ АСПЕКТИ ФРАНШИЗИНГА
ECONOMIC-LEGAL ASPECTS OF FRANCHISING

Summary/Abstract: In the article author pointed out that the franchise represents a good, simple and successful solution for many businesspersons. It is especially important solution for the situations where one of the factors contributing to business success is missing (market, labor, financing, equipment etc.) However, in order to use all of the advantages the franchise provides, the entrepreneur must get informed in advance, about what is the franchise, which are its advantages, as well as regarding the potential risk. Namely, successful business expansion by the means of franchise requires the substantial understanding of what should be done to develop the franchise system. The franchise grantee should know, besides rights and duties defined in the franchise contract, how fast should develop business, how much support is required, how should solve problems, etc. If the franchise buyer does not possess enough knowledge in this area, serious problems may occur. Therefore, franchisers are looking for well-trained, qualified and success-oriented people.

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