Rynek doradztwa politycznego w III RP
The Political Consulting Market in the Present-Day Republic of Poland

Summary/Abstract: Political consulting originated in the United States and appeared in Poland with the political transformation. This phenomenon is largely associated with the development of political communication forms and mass media. It constitutes a consequence of the on-going professionalization of electoral activities. The objective of this article is to describe the major features of the political consulting market in Poland. The evolution of the Polish political consulting is discussed on the case of presidential and parliamentary elections after 1989. The process of development of the current Polish political consulting has been divided into three stages. The last election campaign of 2011 showed the use of the greatest levels of financial resources, means of political communication and the highest level of political advisers’ involvement, particularly in the case of the Civic Platform. However, not all political actors use external consulting services. Some of them do not have any advisers specialized in political communication on board

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