Prilagodba anglizama u govoru na hrvatskim televizijama
Adoption of Anglicisms in speech on Croatian TV networks

Summary/Abstract: The aim of this paper is to find out to which extent anglicisms are adopted into Croatian language. Also, the paper is trying to answer the question if the HTV (Croatian television) as a national public television cares the most about preserving the language standard. When we talk about preserving the language standard, we mean avoiding the anglicisms or their phonological, morphological, semantic and sintactic adaptation to the rules of Croatian language. For this purpose, programmes of two commercial televisions(RTL and Nova televisions) and public broadcasters (HRT) has been analized. The results show that the anglicisms are most frequently adopted in the HRT programme, and most rarely adopted in the RTL television programme.

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