The Use of Metaphor in Financial Texts
The Use of Metaphor in Financial Texts

Summary/Abstract: In this article, I am going to distinguish between standardized metaphors used in financial texts, which have become part and parcel of financial language, on the one hand, and non-standardized metaphors (Hollinger, 2005: 88-89), on the other, used by authors as fresh or live metaphors (cf. Levitchi, 1970: 80), that is to say which have not become usual forms in financial texts. I shall use as a criterion for considering a metaphor as standardized, the recording of the word in specialized financial dictionaries, or at least if a special financial meaning of the word is recorded in a general English language dictionary. After a selection of examples from both categories, I shall deal with a classification of metaphors according to their original field of usage. In my selection of standardized metaphors, I shall group them taking into account the sphere in which they are used.

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