Profile partii politycznych na Facebooku w kampanii wyborczej 2011 roku
Political Parties' Profiles on Facebook During the Electoral Campaign of 2011

Summary/Abstract: Six out of seven competing Polish political parties had their official fan page on Facebook (RPP, PSL, PJN – open access, PO, PiS, SLD – restricted access). These fan pages mostly attracted the parties’ supporters who were not interested in a problem-oriented political debate, but in their self-presentation among friends and acquaintances. The main objective was to be seen by others as involved in the public activity of one’s party - the activity inspired by the instigators themselves. The posts on Facebook – in their majority inspired by site administrators – represent a moderate, popular but polite and emotionally positive trend in the Internet-based political discourse.

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