Communication, image and aesthetics in web design: a hermeneutical approach. Case study: aesthetic meanings of black in web design
Communication, image and aesthetics in web design: a hermeneutical approach. Case study: aesthetic meanings of black in web design

Summary/Abstract: In this study we intend to start a interdisciplinary analysis concerning the aspects of artistic communication presented at the level of web design. We intend to analyze the type of artistic communication specific for web design via qualitative research methods specific for communication, hermeneutic and aesthetic fields of research. In the first part of this study we will discuss the specific of the image as a symbolic form of communication taking into consideration the web design as a postmodern variety of applied art, and than we will underline some aspects concerning aesthetic components of web design. In the third part, we will present a qualitative research, interpreting the aesthetic meanings of the use of black in web design and finally we will draw some conclusions.

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