NEW ECONOMY AND THE DEVELOPMENT OF CREATIVE INDUSTRY
NEW ECONOMY AND THE DEVELOPMENT OF CREATIVE INDUSTRY

Summary/Abstract: This study is dedicated to an analysis of contents of such terms as "new economy" and "creative industry", which are already well known in the scientific and vocational communication. Furthermore it defines nature of those economic phenomena, which they mirror. Moreover common characteristics and differences between new economy and creative industry are being studied in order to determine the principles of evaluation and measuring of these economic phenomena. At the same time it is stressed that the measuring of efficiency of new economy and creative industry in the structure of other branches of economic production and their role in the GDP should be based on the creation of innovations and gained added value. Keywords: nova ekonomika, ľudský kapitál, tvorba inovácií, kreatívny priemysel, ukazovateli kreativity.

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