UNDERSTANDING INNOVATION DRIVE OF LEADING SERBIAN COMPANIES
UNDERSTANDING INNOVATION DRIVE OF LEADING SERBIAN COMPANIES
Author(s): Maja Strugar, Ljubomir Pupovac, Viktorija BojovićSubject(s): Economy
Published by: Prague Development Center
Keywords: Sources of innovation; cost effectiveness of innovation; Innovative market leading companies.
Summary/Abstract: Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.
Journal: Perspectives of Innovations, Economics and Business, PIEB
- Issue Year: 6/2010
- Issue No: 3
- Page Range: 35-37
- Page Count: 3
- Language: English