ADVERTISING IN RELATION TO EXTERNAL COMMERCE ACTIVITIES
ADVERTISING IN RELATION TO EXTERNAL COMMERCE ACTIVITIES
Author(s): Laurenţiu RaduSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: advertising; marketing strategy; marketing add
Summary/Abstract: This thesis presents the concept of advertising, its types and its use for promoting commercial enterprises. Advertising is regarded as a non-personal communication technique which implies the conveying of a persuasive message through mass-media, with the purpose of increasing the psychological pressure upon importers. Advertising is presented here from a rational, psychological, behavioral and psychosocial point of view, alongside its effects on exterior commerce.
Journal: Analele Universităţii din Craiova - Seria Ştiinţe Economice
- Issue Year: XXXIX/2011
- Issue No: _
- Page Range: 1-5
- Page Count: 5
- Language: English