USING INDEXES IN THE COMPLEX ANALYSIS OF SALES TURNOVER
USING INDEXES IN THE COMPLEX ANALYSIS OF SALES TURNOVER

Summary/Abstract: In the current economic context, the importance of the sales turnover measure has increased considerably, given the difficulties associated with the increase of the market share and with getting new clients. In what follows we will try to analyze the complex relation between the evolution of price and the evolution of the quantities sold and its impact upon the evolution of the sales. This relation is complex since the two factors are interdependent, which means that one cannot plan a significant intervention upon one of the fore-mentioned factors without considering the impact upon the other factor or the response of the other factor to the planned intervention. We will use indexes to describe this correlation, as indexes offer the possibility to forecast the desired level of sales turnover, to indicate the possible limits of evolution for quantity, inflation rate and other measures.

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