Conceptual approaches of brand loyalty
Conceptual approaches of brand loyalty
Author(s): Larisa Dragolea, Ramona Cucea, Silvia-Ştefania MihalacheSubject(s): Economy
Published by: Risoprint
Summary/Abstract: Brand loyalty, a concept that has gone around the world and which is discussed for several decades by experts in the field, represents the subject of this brief theoretical analysis. The objective of this paper is to highlight different approaches of the concept of brand loyalty
Journal: Marketing From Information to Decision
- Issue Year: 2010
- Issue No: 3
- Page Range: 94-108
- Page Count: 15
- Language: English
- Content File-PDF
