A Tourist Place Image: Biertan Fortified Church
A Tourist Place Image: Biertan Fortified Church

Summary/Abstract: Knowing the image of a tourist place, it is much easier and efficient to plan and improve the site features. This paper is a survey on the visitors’ image regarding a religious and historical sight of tourist interest in Transylvania. There was made a marketing research that shows the visitors’ image of Biertan Fortified Church, Sibiu region, Romania, both at cognitive level and affective level, also showing four primary components for a holiday: transportation, accommodation, activities and attractions. The questionnaires were completed by tourists in the location, but also by people who already visited the place on other occasions. Following the processing and interpretation of results, the paper proposes a series of measures to improve the accessibility and quality of the services offered by this religious and historical sight of tourist interest in Transylvania

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