Transport Service Marketing
Transport Service Marketing

Summary/Abstract: I chose the topic “Marketing transports services”, because in contemporary society, transport with what it implies, is considered to be one of the basic activities needed for the development of the economy of a country and a way of economic improvement of living standards of each state, by the direct impact which has the “consumption” of passengers transport services or merchandise transport services. So, were created the premises of developing several forms of transport as: route, railway, air, naval. In this article called suggestive “Marketing transports services”, I will do a theoretical approach to environmental marketing concepts of the transport company, presenting the macro marketing and micro marketing in transport, with the objective to highlight the impact that internal and external environment have on carriers. To underline the extent to which transport is situated in the economic sphere will do a SWOT analysis on macro marketing and micro marketing. This SWOT analysis can help transportation firm in its stance on the current market. A good knowledge of environmental marketing firm providing transportation help to develop and maintain profitable relationships with your target market

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