STRATEGII DE EXPANSIUNE A CORPORAŢIILOR TRANSNAŢIONALE ÎN PROCESUL GLOBALIZĂRII
TRANSNATIONAL CORPORATIONS EXPANSION STRATEGIES IN THE PROCESS OF GLOBALIZATION
Author(s): Ioana-Adriana MurariuSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: expansion; internationalization; strategy; transnational corporation; globalization; foreign direct investments.
Summary/Abstract: Transnational corporations are the basic components of the process of internationalization and globalization of the world economy. The corporations, over time, aiming to increase the efficiency of economic activities, increase sales, win new sale markets and develop new production capacities, have sought new business opportunities outside the economic space of their origin countries. Thus, their economic activity has been subjected to an intense process of expansion.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 19/2009
- Issue No: 3
- Page Range: 235-242
- Page Count: 8
- Language: Romanian