COMMUNICATION STRATEGIES IN BUSSINES PROMOTIONS
COMMUNICATION STRATEGIES IN BUSSINES PROMOTIONS

Summary/Abstract: The capacity of a company to reach its business targets is closely linked to the effectiveness of its communication strategies. Building brad value or strengthening an existing brand involves different ways of communication but all have, as a starting point, a good knowledge of the consumers’ habits. This paper aims to identify and analyze various communication strategies designed to help business promoting.

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