PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE Cover Image

PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE

Author(s): Oana Adriana Gică, Ovidiu Ioan Moisescu
Subject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: performance measurement; Balanced Scorecard.

Summary/Abstract: The transition from the industrial to the informational age sets new rules of competition. The competitive success is based more and more on the intangible assets like skills, systems and values. Companies are finding that performance measurement systems that worked in the past are not effective in this new context. There is a need for performance measurement systems linked to the strategy that combines financial indicators of the past performance with the drivers of future success. The Balanced Scorecard translates a firm’s strategy in a comprehensive set of performance measures in four perspectives: financial, customer, internal processes, learning and growth.

  • Issue Year: 2007
  • Issue No: 08
  • Page Range: 48-54
  • Page Count: 7
  • Language: English
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