Сериалите на българската идентичност
The soap operas of the Bulgarian identity

Summary/Abstract: The article attempts to analyze how the national identity is contested and re-interpreted by the “ordinary people” in Certeau’s terms. It starts from a paradox, identifi ed by the social sciences – the trend of diminishing identifi cation with the political community and the state on one hand and the growing popularity of the nationalistic discourses, on the other. The text uses as a case study the public debates on the Turkish soap operas. Interpreting how different actors use popular repertoires, the article argues that “the national” functions as a discourse at hand to conceal the fragmentation of the political community and to block the construction of new narratives of a collective future.

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