(Само)управляващият се гражданин. Или какво ни казва кампанията на bTV ?Да изчистим България за един ден!"
(Self)governed citizens or what does the campaign "Let's clean up Bulgaria for a day" tells us

Summary/Abstract: The paper is focused on media campaign initiated by bTV “Let’s clean up Bulgaria for one day!” which is a part of the global initiative “Let’s Do it World”. It examines discursive fi gures which constitute citizen action and through which a certain social and political order is described. What kind of agency is produced within ecological discourse and how these forms of subjectifi cation reassemble a collective? What does the campaign tell us about the political state of Bulgarian society?

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