ASPECTE ALE POLITICII CALITATE-PREŢ ÎN PROMOVAREA PRODUSELOR INTREPRINDERILOR MICI ŞI MIJLOCII
QUALITY-PRICE POLITICS ASPECTS IN PROMOTING SMALL AND MEDIUM ENTREPRISE PRODUCTS
Author(s): Călin CureaSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: quality; cost of quality; SME-s
Summary/Abstract: The question of quality, its costs and the manner in which quality of products has an influence on economic development of SME-s, also the efficiency of product promoting, connected to quality question is treated.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 18/2008
- Issue No: 3
- Page Range: 457-463
- Page Count: 7
- Language: Romanian
